Brand Builder & Storyteller

Growth-focused marketer with 8+ years of experience in launching and scaling early-stage consumer brands across AI, wellness technology, fashion, and consumer packaged goods.

I specialize in the 0 to 1 phase, building social channels, influencer programs, and go-to-market strategies from the ground up.

My approach is research-driven. I translate consumer insights into clear narratives and bring them to market through integrated campaigns spanning social, influencer, PR, and content.

Areas of Expertise

Brand Launches

Social Strategy

Influencer Strategy

I specialize in social and influencer strategy for 0→1 brand launches. At Panasonic Well, an AI venture incubator within Panasonic Group, I led social and influencer strategy for two consumer wellness brands from pre-launch to market.

Brand Launches

Yohana

Recruited pre-launch to lead social and influencer strategy for Yohana, Panasonic Well's first consumer brand, a family concierge service helping parents manage their mental load.

0→30K+ followers | 1.03B campaign impressions | 40% CAC reduction

View Yohana Case Study

Umi

Prepared Panasonic Well's second consumer brand for launch, a family wellness tracking app. Conducted go-to-market research, competitive analysis, and developed social and influencer strategy.

Social Strategy & Content Creation

I build social channels from scratch through strategic, community-first content. I have led end-to-end social strategy for 5+ consumer brands across AI, wellness, and fashion.

Birdies

185K → 222K (+20%)

Raised Real

44K → 64K (+45%)

Yohana

0 → 30K+

Panasonic Well

0 → 10K

  • Raised Real Breakfast Campaign

    Owned social for all product launches, developing launch-driven content, photography, and partnerships. This example represents the announcement of Raised Real’s breakfast line.

  • Yohana 'The Art of Letting Go' Series

    Content series exploring parental release of perfection, reinforcing Yohana’s mental load and self-compassion positioning. Representative example of multiple brand storytelling frameworks developed for the channel.

  • Birdies x Angel City FC

    Supported mentorship program development and social storytelling for Birdies’ partnership with Angel City FC.

  • Birdies Vote Campaign

    Led social storytelling for a values-driven, limited-edition product collaboration with Leftys Right Mind, aligning brand voice with a national cultural moment while driving awareness and audience engagement.

  • Umi Launch

    Social and content strategy supporting Panasonic Well’s second consumer brand launch.

  • Birdies Medical & Teacher Campaign

    Developed and launched profession-specific discount programs, amplified through 50 creator partnerships, driving 10K Instagram followers in one week.

  • Yohana 'Mindful Moment' Series

    Expert-led content series designed to build trust and emotional resonance by connecting Yohana’s value proposition to parental wellbeing and self-care.

  • Panasonic Keynote at CES

    Led content and production for Panasonic’s CES keynote, supporting executive visibility, the Anthropic AI partnership announcement, and Umi brand launch through interviews and integrated content series.

  • Birdies Brand Partnerships

    Built and executed co-branded social campaigns, resulting in 100K+ new email acquisitions.

Influencer & UGC Strategy

I build creator programs that become core acquisition channels, generating top-performing ad creative and reducing CAC.

  • Build partnership structures from scratch, recruiting and managing 100+ creators per quarter across micro and mid-tier segments with tiered compensation models (gifted → paid → ambassador).

  • Optimize creator content for paid performance, turning authentic partnerships into high-performing ad creative that outperforms brand-produced assets.

  • Design influencer programs as acquisition channels, not just awareness plays, tracking performance and optimizing for CAC reduction and revenue impact.

Key Results:

Led influencer programming for Panasonic Well portfolio brands and Raised Real.

  • Scaled programs to 100+ partnerships per month (Yohana, Raised Real)

  • Generated 66% of top-performing ads, reducing CAC by 40% (Yohana)

  • Drove 40% of monthly acquisition revenue (Raised Real)

View Yohana Case Study
View Raised Real Case Study

Contact Me

For opportunities, collaborations, or just to say hello: